Professor Sanjay Bakshi published the below list in response to the Maggi issue that Nestle is dealing with in India: We can use the same decision tree to figure out impact from breaches or other security events: 1. Will the size of the addressable market be larger or smaller than it size just before the breach? 2. Will the company’s market share be larger or smaller than her market share before she landed in a jam? 3. Would the company...
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